In this episode of Shapers, Benjamin Shaw sits down with Professor Habib Noorbhai – innovator, author and former Mr. South Africa to discuss what it means to design for human performance in a data-rich world. From biomechanics and movement science to innovation and entrepreneurship, the conversation traces how scientific insight can be translated into practical tools that shape sport, business and everyday life. It is a thoughtful look at African leadership, applied science and the future of performance beyond the lab.

Presented by EXEO Capital

Shownotes:

Connect:

Habib Noorbhai

Universities & Academic Institutions Mentioned

• University of Cape Town (UCT)
  • PhD in Sports Science and Biokinetics
  • Master’s studies in Biokinetics
  • Worked with Professor Tim Noakes (Discovery Chair of Exercise, Sports Science and Medicine)
  • Research conducted during PhD (from January 2012)
• University of Johannesburg (UJ): Undergraduate studies in Sports Psychology
• University of KwaZulu-Natal (UKZN): Honours degree in Biokinetics
• Sports Science Institute of South Africa (SSISA), Cape Town: Internship in Biokinetics

Companies & Organisations Mentioned

• Discovery: Linked through the Discovery Chair of Exercise, Sports Science and Medicine at UCT
• Saudi Arabian Sports Investment Entities (SURJ): Sports investment vehicle aligned with Saudi Arabia’s Vision 2030 strategy

Websites & Online Platforms

• https://www.habibnoorbhai.com/: Access to Habib’s projects, research and global engagement 
• https://a4digest.substack.com/ 

Major Sporting Events

• Wimbledon: One of the highest-viewed sporting events according to UK broadcasters
• Indian Premier League (IPL): One of the most watched cricket tournaments globally
• Olympic Games: Discussion on why the Olympics continue despite global challenges

Emerging Technologies Mentioned

• Metaverse-related technologies
• Smart glasses (including operating systems and app stores)
• Payment systems integrated into smart glasses
• Biohacking concepts
• Robotics supporting human performance
• Wearable technology

People Mentioned

• Professor Tim Noakes
  • Mentor and collaborator during Habib’s PhD

Awards & Achievements

• Mr South Africa 2017
• Science and Innovation Award (40 Under-40 South Africa): Recognised in 2023 for his significant impact in the field of exercise science and health technologies 
• HSRC-USAf and NSTF-South32 “Science Oscars” in Communication: Nominated for his scholarly contributions in 2022 and 2024

Current Projects

• Launch of A4 – YouTube and Subtack channel focused on AI, Academia, Athletes and Altruism